JLR win 1st and 5th places in 2009 Sales Satisfaction Survey
Jaguar is the highest scoring brand in
the study for the second consecutive year, and the recipient of the
inaugural Luxury brand award. Land Rover is ranked fifth among luxury
brands in the study.
The study is a comprehensive analysis of the new-vehicle purchase
experience and is based on responses from over 48,000 owners and
lessees of new vehicles registered in May and June of 2009. Overall
customer satisfaction is measured based on five factors: dealership
facility; salesperson; paperwork/finance process; delivery process; and
vehicle price.
"Jaguar and Land Rover dealers deserve individual and collective praise
for delivering such a superb shopping and buying process for our
customers," said Gary Temple, President, Jaguar Land Rover North
America, LLC. "The top goals of this organization are to deliver
world-class quality products to our customers with a world-class
dealership sales and service experience. These high rankings out of 37
brands in the industry coupled with recent dependability and customer
service accolades show all of our efforts towards these goals are
paying off."
Words: Simon Ward-Hastelow
