The Land Rover Adventure Association of Ontario

Touring Portugal The Land Rover Adventure Association of Ontario was started by several keen Land Rover owners in the Toronto area, with the shared enthusiasm of off-roading and adventure traveling. Various off-road outings are scheduled during the year, which range from very difficult to easy and sometimes a surprise! Typically the outings are twice a month usually a day trip or over night with the co-ordination of the club members. In addition, there are more organized events such as participating with other clubs, expeditions into Northern Ontario and the annual fall picnic.

The membership continues to grow and includes owners of just about every Land Rover model including; the Series I, II, III,101 Forward Control,Range Rover,Defender,Discovery Series I, II, LR3,the Freelander and the LR2.

Canadian Sales show mixed picture for Land Rover in Canada

Monday, 26 October 2009 13:30

The September 2008 to 2009 Automotive Market Snapshot is out from Desrosiers and as expected there is a considerable decline in overall vehicle sales over the same period in 2008. Year-over-year declines of 20.6% in passenger car and 6.3% for Light Trucks. However, during the same period Land Rover realised a decrease of more than 24% in Canadian sales.

The news isn't all bad for Land Rover Canada, since the September sales were only down 8.8% over last year. Durring the same period many other premium brands suffered much worse. Accura saw a decline of 45%, Infinity a decline of 14.3%, Saab a decline of 48% and Jaguar a decline of 24.4%.

North American domestic brands suffered as expected, with General Motors declining most significantly September at -23.4% (YoY -30.1%), and Chrysler -7.1% (YoY -30%). Ford defied the other North American brands by actually increasing sales 24.4% in September and 4.7% year over year.

While market for passenger cars declined in September by 9.4% Light Trucks increased by 4%

For the complete data, download the stats from Desrosiers in PDF format

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Land Rover LRX Prototype Spotted at the Nurburgring

Friday, 23 October 2009 10:03

September 21, 2009

By Rory Jurnecka

2011 Land Rover Lrx Prototype Rear Three Quarter

Land Rover has been out and about in Germany lately, testing its new CUV based on the 2008 LRX concept. These photos, taken by our spy shooters, find the LRX test mule wearing heavily modified LR2 bodywork, with a dramatically shortened rear end and an altered front fascia.

This LRX prototype was caught at the Nurburgring (as so many prototypes are these days), presumably running laps to lock down its suspension tuning for when it enters production -- likely in 2011. While the angular nose could give a good indication of the production item, we're anticipating a bit more rake and curve to the rear end, rather than the lopped-off, blocky appearance of this test mule -- again, based on modified LR2 bodywork.

Diesel Hybrid

Thursday, 22 October 2009 13:23

Land Rover's engineers testing ground-breaking Diesel ERAD Hybrid vehicles to dramatically reduce CO2 emissions:

• Land Rover's full hybrid diesel ERAD prototypes now on the road for engineering test and evaluation
• Developed around a clean and efficient diesel engine – one of the world's first diesel hybrid vehicle programmes
• Incorporates advanced engineering such as an Electric Rear Axle Drive (ERAD) – which helps deliver true Land Rover all-terrain capability – a Crank Integrated Starter Generator (CISG) and a 'next-generation' lithium ion battery pack
• Scalable and modular hybrid technology, designed to be used across a range of future Land Rover models and powertrains
• Part of a joint research project between Land Rover and the UK Government's Energy Saving Trust
• Unique technology, which is just one example of Land Rover's engineering initiatives for a more sustainable future, collectively named e_TERRAIN TECHNOLOGIES

Land Rover International Genreal News

Land Rover Defender Fire & Ice editions revealed

Thursday, 22 October 2009 13:48

The features that come with the limited-production Fire & Ice editions of the defender consists of Recaro bucket seats, Alcantara and leather trim, diamond-turned alloy wheels, head and taillights that are color-coded, sunroof panel in glass, running boards, etc.

Land Rover Discovery 4 TDV6 3.0

Thursday, 22 October 2009 13:41

The first Land Rover Discovery burst on to the scene twenty years ago. Before that, if you wanted to buy a Land Rover, you had a choice between the plush, expensive Range Rover – if you could afford it - and the Defender, an immensely capable off-roader, but one that had the sort of stripped out interior you'd expect in a vehicle selling in large numbers to armies and farmers. Land Rover, which along with Jeep had pioneered 4x4s, didn't have a modern, practical SUV that could appeal to families, and had therefore ceded a certain amount of market territory to newcomers such as Mitsubishi's Shogun. These cars didn't have a Land Rover's off-road pedigree but most of the people who bought them probably didn't care.

Land Rover Produce useless iPhone APP

Thursday, 22 October 2009 13:45

These days all automakers seem to be embracing new technology when it comes to product marketing and communication with customers. Some get it, while others are still fumbling around.

Ford is an example of an automaker wisely applying technology for marketing online. Realizing the importance of social media, Ford has become an active participant on Twitter, Facebook, Flickr, YouTube, and other social media avenues to promote the company, its values, and of course its products. For the upcoming 2011 Ford Fiesta, the automaker has launched the Fiesta Movement, giving average consumers the ability to live with the Fiesta and provide their uncensored opinions and feedback via video and various social media properties. The program has helped spur interest at numerous Ford dealerships across the country, and has provided inspiration for one dealer specializing in Arlington used cars and other dealers as they dive more heavily into social media marketing.

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